Think Wrong with Adam Saynuk

How to Start?

Before we were WITH i.t. we were looking for an image that would reflect our core values and what we wanted to accomplish. At the time our brand communicated what our business was, but didn't extend beyond that. When we approached Adam with our dilemma we could see a light bulb switch on. He understood exactly what we envisioned without having to spend a lot of time figuring out what we meant. Now the process had to start. Our initial assumption was that we would have the occasional meeting with follow up emails until we had our design fleshed out and a solid brand. I can now say that I am glad our assumptions were wrong. The first item on the agenda for Adam was getting us in a room with other creative people and having fun.

Yes, A Workshop

It took some haggling, but we agreed to do a weekend Workshop. Excitement built as the weekend approached and occasional emails warned us to "leave all assumptions behind", but we were skeptical. How much can you really get done in a weekend? This was our entire identity we were talking about. The first morning was upon us and we all met up at a very beautiful, artsy apartment in Brooklyn. We were part of a group that averaged five people throughout the weekend where we doodled, colored, laughed and played around. All the while my partner and I were wondering when we would get to the design and business talk. It wasn't until the end of the first day that Adam pulled together all the seemingly random exercises into something we never really expected. In the last 20 minutes we had developed the core of our brand, that my partner and I both agreed on (which can be hard to do sometimes :P) and built a solid foundation for the next day. It was then we realized everything was going to work.

After the Honeymoon

The workshop was a success! And the final designs were finished shortly after. Our experience with Adam was excellent. We have since grown very attached to our brand, and really look forward to ways to extend it with all sorts of crazy ideas. One important thing I've realized since is that it is very hard to trust someone else with the face of your business. You may try to pick out the minuscule details and fuss over the little things but at the end of the day you have to let the artist do what they do best. Before this realization we spent too much time in the details instead of looking at the larger picture. Fortunately for us Adam has a lot of patience! We highly recommend Adam for any design project.

 

make great creative

A design is only as unique as the creative behind it.

Great creative matters if you believe that your product, service, or company
is great.

A Bakery workshop
is the best way to ensure that your brand stands out.

 
some
case
studies

Past Workshops What is a Bakery Creative Workshop?

What is a Bakery Creative Workshop?

Creative

A Bakery Workshop is an approach to challenges which removes the normal, boring, un-memorable and just plain unremarkable ideas from the creative process.

Collaborative

Clients and creatives gather for several intensive, fun, day-long sessions aimed to solve a particular challenge. This approach cuts out much of the slow, disconnected back-and-forth from client to designer to client, etc... This time together also ensures that clients have an opportunity to communicate their ideas and the group can explore ideas together that clients may have never imagined could work.

Methodical

Bakery Workshops use a process based on Think Wrong, a method pioneered by John Bielenberg and Project M. This methodology outlines a set of conditions necessary for a creative workshop to function, and directs participants to engage eachother and ideas from perspectives they wouldn't typically on their own.

The workshop is intended to remove participants from their comfort zones in order to realize something unique, which would not be possible by following typical patterns of thought and solution.

Spaßangst

Pronounced "spaz-ahngst," spaßangst is the mixture of two words meaning: fun and fear. This state is roughly equal to the feeling one experiences at the top of a roller coaster's first hill. When the participants in a workshop group experience spaßangst, they know they are on the right track to allow an idea to be born.

Identity and Branding

client: Red Swan read
case
study

info: private, small business, financial services

BAKERY embarked on a multi-session workshop with Red Swan's managing partners, interviewed clients, and collaborated to build a new definition of their business. Instantly understanding the value of committing their attention and focus to building the brand message, Red Swan spent a great deal of time working with BAKERY to build a new, clear vision for the company's communications and identity.

the
client
said


"We knew we got it right when clients started complimenting our cards and described their needs as if they were reading off of our website."

Identity and Branding

client: WITH i.t. the
client
said...

info: private, startup, IT sector

WITH i.t. started life with a different name in mid 2010. They came to us looking to develop an identity for their quickly growing business, and we collaborated in a workshop to address their needs.

It quickly became apparent that the name of the company would not support the incredible wealth of positioning material we had drawn from the workshop, and we began to examine the company's name as well as the identity.

The result is a name and identity that fit perfectly within the branding messages that describe the young company's unique value proposition differentiating WITH i.t. from their competition.
Special thanks to Playlab for collaborating on this project. Peace!

Product Introduction Package

client: RiskMetrics Group
info: public, $1.3b, financial industry

RiskMetrics Group requested a new approach for their sales prospect meeting materials. The head of sales required a presentation that highlighted the company's several modular product lines, while also making them easy to understand and explain in a first introduction meeting. Additionally, control of the content needed to be centralized in order to better manage message cohesion.

We collaborated in a workshop which produced several creative directions, using different technologies, ranging from traditional PowerPoint to emerging technolgies. RiskMetrics Group was pleased with the options uncovered through this exploration and chose to move toward the Prezi platform and our innovative solutions using it to communicate RiskMetrics' unique products and services.

Restaurant Launch/Social Responsibility

project: PieLab/Project M
info: small non-profit startup, food/entrepreneurship training

PieLab is a pop-up pie shop and catalyst for social change created by a group of talented creatives in the March 2009 Project M workshop. Adam Saynuk (Bakery) participated in that Project M session and contributed to the creation of "Free Pie!" and later to PieLab.

PieLab has won grants to continue its work in Greensboro, Alabama—one of the poorest counties in America—and is now a part of HERO. PieLab was one of three nominees for a James Beard Award { Fast Company } in restaurant design, has been named one of the 10 best pie shops in America by Bon Appetit, mentioned in Southern Living and Budget Travel among many other publications and blogs, and was the subject of a New York Times feature story. PieLab continues to ignite social change through pie + conversation.

 


Other Design WorkWhat design services are offered?

Identity/Branding

  • identity development
  • logo/logotype
  • standards creation
  • brand message
  • identity system
  • synthesizing of multiple brands
  • de-stupidification of existing brands
  • pretty-izing
  • pictification

Electronic

  • web design
  • flash development
  • application concepting
  • application interface design
  • user interface streamlining
  • interface declutterization
  • de-why-doesn't-this-work-as-I-expect-it-to-ification.

Print

  • marketing materials
  • books
  • identity package material
  • constructed pieces
  • use of unique and specialty processes and materials
  • PDFs, because nobody actually prints anymore, right?

Converting a Flash Site for the iPhone and iPad

client: The String Theory read
case
study

info: private, small business, high-end motion graphics

The String Theory asked BAKERY to help convert the site to a technology that would work on the Apple iOS, which increasingly makes up a huge portion of web traffic, especially in the creative market in which The String Theory operates.

BAKERY redeveloped the site, keeping all the things they loved—tagging, cool tapestries, high-end look—while adding all the things they needed—iOS compatibility, speedy updating; easy access to content from the backend, & a pile of additional new content.

the
client
said

"Having worked with Adam Saynuk and BAKERY now for several different projects, I can confidently attest that you will simply find no better collaborator, developer, designer or thinker to get your project realized to its fullest potential."

Identity and Branding

client: EnHatch read
case
study

info: private, small business, medical technology, R&D

BAKERY designed a simple logo for EnHatch which captures the concept of idea incubation in a single simple mark. We also worked closely with EnHatch to develop a brand message, website, conference collateral, and other materials. One iPad app prototype we collaborated on recently won the Bleeding Edge award at the Lean Startup Machine workshop in NYC.

the
client
said


"Adam is like a marketing guy, a branding guy, a developer, and a designer all rolled into one."

Identity and Branding

client: crafterMania read
case
study

info: private, small business, daily deal craft sales

CrafterMania was just forming a business and company when they approached BAKERY to help design the site. We worked together from the beginning to develop a user flow and wireframe for the flash deal site; build message and an identity for the brand.

the
client
said

"Adam is extremely creative and tackles the hurdles of communicating complex information in a very effective way. Just as important, Adam is very professional and brings a wealth of experience to his projects. I enthusiastically recommend BAKERY."

Identity and Branding

client: RiskMetrics Group
info: public, $1.3b, financial industry

RiskMetrics Group needed a billion-dollar brand to back up the billion-dollar company it was becoming through a spate of acquisitions and a planned IPO.

Through an exhaustive, competitive process, we developed a premium, sophisticated, geeky brand that matched the company's heritage and supported its go-forward plans and message as the "Center for the Financial Community." The RiskMetrics "snowflake" or "honeycomb," as it was called, projected the ideas of community, detail, mathematics & computing, synthesis of ideas, and a cohesive whole made of independent parts.

RiskMetrics Group embraced the design and entrusted us to build out the entire suite of communications materials using the successful identity.

Identity System

client: MSCI
info: public, $4.2b, financial industry

The MSCI brand was in need of a quick, meaningful evolution forward after the company acquired a large competitor. The changing brand would have to incorporate the company's go-forward message, and accommodate the multiple brands of acquired companies within its framework.

We developed an identity system which unified a variety of brands within a frame supporting the message, "A Clear View on Risk and Return." The graphic "hills" on the horizon elegantly incorporated the existing MSCI logo, and functioned well as a banner and container for other brands across a variety of media, from web to print and other electronic materials.

Event Branding

client: Brandt Kindergarten PTO
info: parent-run PTO of a public school

The Brandt Kindergarten was in need of branding for use in promotions and event materials for the upcoming Field Day.

Since Brandt is a school in an urban area, we developed a brand using pigeons to represent the children. City birds; city kids!

We created a friendly identity for the event using custom pigeon illustrations for posters, other marketing materials, and field day t-shirts for the kids and volunteers. The apparal was so popular, we ran two follow-on printings of t-shirts to meet the demand.

Website

client: RiskMetrics Group
info: public, $1.3b, financial industry

Having acquired five companies in one-and-a-half years, RiskMetrics Group required a website overhaul to keep pace with new integrated products while highlighting deep thought-leadership content.

We developed a website design which brought relevant content to the homepage and allowed quick, 1-click access to content three and four levels deep from the homepage. A flexible content management system helped organize the content and connect it through multi-dimensional relationships, while allowing RiskMetrics' non-developer team members to build and edit content for site.

The site includes many media formats, including MP3s, webcasts, and our custom-developed flash product walkthrough commercials.

Identity

client: Intercept Pharmaceuticals
info: private, startup, pharmaceutical industry

Intercept Pharmaceuticals required brand and identity development in support of its quickly growing business in pharmaceutical research. The company's premier drug would be going through clinical trials soon and Intercept would be presenting to investors, government officials, and the public.

Together, we developed a unique identity which captured the emerging possibilities of Intercept's research, while supporting the company's focus on the intersection of science and solutions.

Website

client: MSCI
info: public, $4.2b, financial industry

In conjunction with the evolved brand, MSCI required a new website to communicate its growing product and service lineup, and to refine the company's outward appearance.

We worked closely with MSCI's internal marketing and technology resources to explore several approaches for the new design. Ultimately, a content-rich UI was chosen and paired with a flattened navigation tree in order to provide visitors a quick path to content most relevant to them.

The navigation challenge is made more difficult by MSCI's wide product lineup and differing information architectures within the product content. A "topics" track was added to the homepage and sitemap to further clarify the company's value proposition for its main business lines.

IPO Branding

client: RiskMetrics Group
info: public, $1.25b, financial industry

The RiskMetrics Group IPO required for a number of branded materials, and we collaborated with RiskMetrics' leadership and the New York Stock Exchange to develop materials to support the event and raise visibility of the company.

The company launched a widely praised and successful IPO in the worst financial market since the Great Depression. Our RiskMetrics Group-branded signage, materials, and promotional items supported the first-ever 200-person Opening Bell ringing ceremony on Broad Street in front of the Stock Exchange.

 


Concepts

Bubba's Lost Shirt

client: Travis Mathew/Bubba Watson
info: contest entry

Travis Mathew, the company that makes pro golfer Bubba Watson's polo shirts, sponsored a contest to design Bubba's next new shirt design. The only guidelines were to use the supplied template for the shirt to which the design would be applied. It was a fun opportunity to try and create something that nobody else entering the contest would think of.

view
the
project
 

Press

  • fringe-thoughts.blogspot.com


    ...Really cool photos. The abstraction of food... The textures and patterns that are revealed are so amazing.


    Go post a comment at Fringe Thoughts, and show 'em some love!
  • Pajiba.com


    ...these photographs of taco ingredients as seen through a microscope lens are jaw-dropping.


    Read the Full Pajiba Article
  • GOOD magazine: Feast Your Eyes: Taco Ingredients Under the Microscope


    ...stunning micro-photographs of different taco ingredients.


    Read the Full GOOD Article
  • With I.T. Blog: Getting Creative with Adam Saynuk


    If you ever need any creative work done, we highly recommend his workshops. Just be sure to purge all preconceptions and embrace the creativity.


    Read the Full Blog Post
  • EatBHM article: Pie Lab


    In 2009, I participated in Project M, a workshop for designers wishing to ignite positive social change. We created a community event called Free Pie, which formed the basis for our follow-on project, PieLab. PieLab has been nominated for a James Beard award in restaurant design, named one of the top 10 pie places in the U.S. by Bon Appetit, and continues to serve up social change with a delicious slice of pie.

    ~Adam Saynuk

    Somewhat of an urban legend, I figured if I teased enough of my friends with the notion, I could eventually convince one (or a dozen) to join me in the hour and a half excursion to Greensboro, Alabama. Everyone loves the idea of pie…committing to the journey is a different ballgame.


    Read the Full EatBHM Article
  • Jersey Journal: Adam Saynuk Micro Photography


    In November 2010, I again participated in the Hoboken Studio Tour. Some of the press and blog mentions I received from my participation last year (Tiny Lab art / Tiny Lab show) can be found here with other press articles. This year, I offered visitors a different kind of interactivity with my macro/micro photography in a project called Mood Book. An online version of the Mood Book should make it's way to my website in the near future as well.

    ~Adam Saynuk

    "Adam Saynuk is a photographer with big heart for the little things in life. His micro and macro photography presents everyday objects with a greater magnification to change the way we see them."


    "'Mundane objects can be beautiful when viewed this way,' he said. 'We pass these things everyday but we never really look at them.'"



    Read the Full Jersey Journal Article
  • The Hoboken Reporter Special Section: HOBOKEN ARTIST STUDIO TOUR 2010


    In November 2010, I again participated in the Hoboken Studio Tour. Some of the press and blog mentions I received from my participation last year (Tiny Lab art / Tiny Lab show) can be found here with other press articles. This year, I offered visitors a different kind of interactivity with my macro/micro photography in a project called Mood Book. An online version of the Mood Book should make it's way to my website in the near future as well.

    ~Adam Saynuk
    Read the Full Hoboken Reporter Special Section
  • The Hoboken Reporter: Showcasing art in the Mile Square; Hoboken's art tour celebrates 30 years


    In November 2010, I again participated in the Hoboken Studio Tour. Some of the press and blog mentions I received from my participation last year (Tiny Lab art / Tiny Lab show) can be found here with other press articles. This year, I offered visitors a different kind of interactivity with my macro/micro photography in a project called Mood Book. An online version of the Mood Book should make it's way to my website in the near future as well.

    ~Adam Saynuk

    ... One artist who will display his work at one of the over 41 stops along the tour is Adam Saynuk, of Hoboken.


    Saynuk is a photographer, but this year chose a creative way to display his work to the visitors.


    "I took my photographs in a standard way," Saynuk said "But this time I'm binding them into a giant book, which will be 5 feet wide when it opens. The intention is that when people come up, they touch the art, open and close the pages, and leaf through it."


    Saynuk said he specializes in "macro/micro photography."


    "I photograph things that are very tiny," Saynuk said. "The incredible thing is that you get a new view of an object. If you blow something up, you see it in a much different way."


    Read the Full Hoboken Reporter Article
  • Hoboken Office of Cultural Affairs: Hoboken To Host 30th Annual Artists Studio Tour


    In November 2010, I'm again taking part in the Hoboken Studio Tour. Some of the press and blog mentions I received from my participation last year (Tiny Lab art / Tiny Lab show) can be found here with other press articles. This year, I am hoping to offer visitors a different kind of interactivity with my macro/micro photography in a project called Mood Book. An online version of the Mood Book should make it's way to my website in the near future as well.
    ~Adam Saynuk

    I am mentioned as a featured artist in the Hoboken Office of Cultural Affairs announcement about the Hoboken Studio Tour.


    Read the Full Hoboken Office of Cultural Affairs announcement
  • NY Times: Pie + Design = Change


    In 2009, I participated in Project M, a workshop for designers wishing to ignite positive social change. We created a community event called Free Pie, which formed the basis for our follow-on project, PieLab. PieLab has been nominated for a James Beard award in restaurant design, named one of the top 10 pie places in the U.S., and continues to serve up social change with a delicious slice of pie.

    ~Adam Saynuk

    ON A SUN-SPLASHED afternoon in August, blueberry pies and peach pies cooled on wire racks inside PieLab, a white brick cafe with floor-to-ceiling windows on Main Street in Greensboro, Ala. Behind a counter made of planks salvaged from abandoned sharecropper shacks, two young women slid pie tins into a double oven stack. At trestle tables, beneath industrial pendant lights, four young men, on lunch break from their G.E.D. classes, dug into slices of taco pie and made weekend plans.


    Read the Full NY Times Article
  • Taco Truck's "Can You Guess It?" Microphoto Gallery


    In 2010, I was chosen to be the featured artist for the grand opening of the new Taco Truck store in Hoboken, NJ. I conceived and shot custom microphotos of their taco ingredients and the photos were used as part of the promotional campaign on Facebook ahead of the store launch. In addition, I setup MicroTaco, my online gallery of the full photo shoot.

    ~Adam Saynuk

    Meet our featured artist, Adam Saynuk. Adam's microphotography highlights the many details of common objects which are easily overlooked, his large prints of tiny things inspiring viewers to a sense of wonder and discovery out of the mundane.


    View the "Can You Guess It?" Gallery
  • Southern Living: The South's Best Pies


    In 2009, I participated in Project M, a workshop for designers wishing to ignite positive social change. We created a community event called Free Pie, which formed the basis for our follow-on project, PieLab. PieLab has been nominated for a James Beard award in restaurant design, named one of the top 10 pie places in the U.S., and continues to serve up social change with a delicious slice of pie.

    ~Adam Saynuk

    Freshly baked pies are signaling something sweet happening in this small town in Alabama's soil-rich Black Belt region where jobs are drying up and storefronts shutting down. A group of young graphic designers set up the bakery, culinary school, and design studio on Main Street in a thrift shop storage site in the summer of 2009.


    Read the Full Article
  • Press: Viewing the world a little different this week - Louise Gale Blog


    In 2009, I curated Tiny Lab, a display of my macro/microphotography at the Hoboken Studio Tour. In addition, I offered free microphotos of visitors' tiny objects as a way to share the wonder available all around us if we just look closely enough.

    ~Adam Saynuk

    "...Studio Saynuk takes extreme close up photos of small everyday objects and when I stopped by the exhibit at the Open Studio day I couldn't resist but to offer my favourite star earrings for them to experiment with and I love the results!"


    Read the Full Article
  • Press: A Gigantic Cough Drop – Part Deux - Andrew Mikhael Blog


    In 2009, I curated Tiny Lab, a display of my macro/microphotography at the Hoboken Studio Tour. In addition, I offered free microphotos of visitors' tiny objects as a way to share the wonder available all around us if we just look closely enough.

    ~Adam Saynuk

    "...Adam from tiny lab sent me two photos of my dusty old cough drop, that, after staying year in my coat pocket, managed to disappear before I could take a regular photo of it for comparison. But you've seen cough drops before, you know what they look like."


    Read the Full Article
  • Press: Hoboken Artists Open Studio Tour - Louise Gale Blog


    In 2009, I curated Tiny Lab, a display of my macro/microphotography at the Hoboken Studio Tour. In addition, I offered free microphotos of visitors' tiny objects as a way to share the wonder available all around us if we just look closely enough.

    ~Adam Saynuk

    "...got to check out some inspiring and fun art along the way. One of which was a photographer who was in his studio shooting small objects upclose. The result being a wondrous design which got his visitors guessing. He had huge prints of his work and it was fascinating stuff. He took a photo of my favourite star earrings so will see how that comes out and post it here, when he emails me back!"


    Read the Full Article
  • Press: A gigantic cough drop - Andrew Mikhael Blog


    In 2009, I curated Tiny Lab, a display of my macro/microphotography at the Hoboken Studio Tour. In addition, I offered free microphotos of visitors' tiny objects as a way to share the wonder available all around us if we just look closely enough.

    ~Adam Saynuk

    "... Even blown up to 30″x40″, its amazing to see how much detail and variation exist on things like tiny coriander seeds and thyme leaves. Many of the artists had wine, cheese and snacks out, these guys put out little cards with their macro images of wine and cheeses. I took the port."


    Read the Full Article
  • Press: Ready To Show Off - The Jersey Journal


    In 2009, I curated Tiny Lab, a display of my macro/microphotography at the Hoboken Studio Tour. In addition, I offered free microphotos of visitors' tiny objects as a way to share the wonder available all around us if we just look closely enough.

    ~Adam Saynuk

    "... The Monroe Center will have a lab where Adam Saynuk will display his work and show how zooming in on an object can completely change its look. His photography takes an object under high magnification and creates an abstract image.


    You can bring an item about the size of a quarter or smaller and Saynuk will shoot a photo of it under a macro/micro lens for free. The resulting photo will be emailed to the visitor at a later time."


    Read the full article
  • Graphic Statement: Free Pie: Project M's PieLab


    In 2009, I participated in Project M, a workshop for designers wishing to ignite positive social change. We created a community event called Free Pie, which formed the basis for our follow-on project, PieLab. PieLab has been nominated for a James Beard award in restaurant design, named one of the top 10 pie places in the U.S., and continues to serve up social change with a delicious slice of pie.

    ~Adam Saynuk

    I first heard of Project M's PieLab and their latest project through friend and fellow designer Amanda Buck. The idea driving PieLab is simple: a neutral place + a slice of pie = conversation; conversation = ideas; ideas + design = positive change. In May, the first prototype Pie Lab opened in Greensboro, Alabama, where it has been very well received by the town locals.


    Read the Full Article
  • Fast Company: PieLab in Rural Alabama Serves Up Community, Understanding, and, Yes, Pie


    In 2009, I participated in Project M, a workshop for designers wishing to ignite positive social change. We created a community event called Free Pie, which formed the basis for our follow-on project, PieLab. PieLab has been nominated for a James Beard award in restaurant design, named one of the top 10 pie places in the U.S., and continues to serve up social change with a delicious slice of pie.

    ~Adam Saynuk

    PieLab, the newest eatery to open in Greensboro, Alabama, would be a familiar space to creatives who frequent their local cafes. It's a place you can order a slice of Chocolate Bourbon Pecan pie, maybe some lemonade or coffee, read a book, sketch a picture, review the day's headlines with your neighbors. Except PieLab is not really a cafe, it's a space created by fourteen designers as part of the design-for-good movement Project M, hoping to draw the community in to a neutral space for conversation and connections. And of course, because of one very obvious reason: Who doesn't like pie?



    Read the Full Article